● The team behind Shikshantaram

Ads and funnels that turn strangers into students built by people who run their own.

We help coaches, creators and course sellers bring the right people into their webinars, VSLs and sales calls, and turn them into paying students. The same system grows Shikshantaram, our own education brand, every single week.

200+ businesses worked with 127+ coaches Our own brand: 1,554 sign-ups in 8 weeks
Book a Strategy Call → See case studies

30-minute 1:1 call · ₹999 · We audit your ads and funnel live and show you where revenue is leaking.

Coaches and creators we've worked with

S
Shikshantaram
Our own brand · AI masterclass

From 15 to 410 webinar sign-ups a week, all on Meta ads.

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Client name
Niche · followers

Real client, with permission

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Client name
Niche · followers

Real client, with permission

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Client name
Niche · followers

Real client, with permission

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Client name
Niche · followers

Real client, with permission

Sound familiar?

You're doing everything right. So why does it feel this hard?

These are the things coaches tell us on almost every call.

What you're thinking right now

  • ✕"I'm spending more on ads every month, but sales aren't going up."
  • ✕"Hundreds of people register. Barely a few show up."
  • ✕"I honestly don't know which ad brought in my buyers."
  • ✕"My page looks great. So why isn't anyone buying?"
  • ✕"It's 11 PM and I'm still sending reminder messages by hand."

What it feels like with us

  • ✓Your cost per lead goes down while lead quality goes up.
  • ✓New ads are tested every week. Winners get more budget.
  • ✓Reminders go out on their own, and your room actually fills up.
  • ✓One live dashboard shows exactly where your money goes.
  • ✓You talk to the founder, not a junior account manager.

You were never meant to hold all these pieces together on your own.

None of this is an ad problem. It starts with what you measure.

Just one goal

Leads are nice. Profit pays the bills.

A cheap lead who never shows up costs you more than a costly one who buys. So we don't celebrate a low cost per lead on a spreadsheet. Every decision is judged by one question. Did it bring in more money than it cost?

ReachLikesImpressionsCheap leads Your profit

We track every rupee to a sale

Each sign-up is tagged with the exact ad that brought it in, so we can see which ads bring buyers and which only bring clicks.

We cut what doesn't sell

An ad with cheap leads and no buyers gets switched off, however good it looks in Ads Manager.

We scale what does

When an ad keeps bringing paying students, it gets more budget. Slowly and safely, so your account stays stable.

So how does a stranger on Instagram become a paying student? Let's follow one.

The Growth Engine

Follow one person from scroll to sale.

Every student you've ever had started as a stranger scrolling past an ad. Between that scroll and the payment, there are six moments where most coaches lose them. The Growth Engine is how we fix all six, with one team looking after the whole journey. Here it is for a webinar funnel. VSL and call booking funnels follow the same path.

01
Before they ever see you

Know your buyer

Where most coaches lose them

The ads go out to everyone, so the wrong people click and the right ones never see it.

What we do

We study who actually buys from you, what keeps them up at night and what your competitors tell them. Then we aim only at those people.

02
They see your ad

Stop the scroll

Where most coaches lose them

They scroll past in half a second because the ad sounds like every other ad.

What we do

We write hooks and video scripts in your audience's own words, then test new ones every single week.

03
They land on your page

Turn the click into a sign-up

Where most coaches lose them

The page looks good but doesn't answer their doubts, so they close the tab.

What we do

We build pages that speak to one person, answer the questions in their head and make signing up the obvious next step.

04
They register

Get them to show up

Where most coaches lose them

Life gets busy. They forget, and half your seats sit empty on the night.

What we do

WhatsApp, email and SMS reminders that keep them curious and excited right up to the moment you go live.

05
They watch your webinar

Turn attention into a sale

Where most coaches lose them

They enjoy the session but don't buy that night, and nobody follows up.

What we do

We review your pitch, make paying easy with simple options, and follow up for 72 hours with everyone who didn't buy yet.

06
Every week after

Scale what sells

Where most coaches lose them

Nobody knows which ad brought the buyers, so budget keeps going to the wrong places.

What we do

One live dashboard follows every rupee from ad to sale. Winners get more budget. Losers get switched off.

₹Sale

A paying student. Then we do it again, at a bigger scale.

That's the plan. Here's what it has already done.

Proven track record

Numbers that speak louder than promises.

Every campaign we run is judged on sales, not on how good the ads look.

60%

of our clients tripled their profit in their first six months with us.

Confirm this from client data before going live
Businesses200+

Coaches, creators and educators we've worked with.

Coaches127+

Coaching businesses we've run ads and funnels for.

Go-live7 days

From onboarding to live campaigns.

Our proof

Shikshantaram is our proof. It runs on the same system we build for you.

Shikshantaram is the education brand our founder Abhinav Singh runs. It sells a live AI masterclass and a paid program, and its growth comes from Meta ads our team manages every day. In eight weeks we took it from 15 webinar sign-ups a week to 410.

When a hook, a page or a reminder works there, you get it in your account next.

See the full story →
₹1L+Meta spend a month
1,554Sign-ups in 8 weeks
₹55Cost per lead
15Live webinars a month
Case studies

Real accounts. Real numbers. Starting with our own.

Each story shows the problem, what we changed, and the result, with screenshots from the ad account.

Shikshantaram

Our own brand · AI digital products masterclass
Live account

The challenge

Launch a brand new masterclass and get the right people into the room on Meta ads, without paying for sign-ups who never buy.

What we did

  • Built two landing pages and tested them against each other
  • Filtered out poor-fit sign-ups so Meta learns only from real buyers
  • New hooks and video ads tested every week
  • WhatsApp community and reminders before every webinar
27xWeekly sign-ups
₹55Cost per lead
1,554Sign-ups, 8 weeks

Numbers from our own lead sheet, 14 Aug to 8 Oct 2026.

Client name

Niche · location
Real client needed

The challenge

One or two lines on where they were before working with us.

What we did

  • Change one
  • Change two
  • Change three
?Metric
?Metric
?Metric
Their own words go here, with permission.
All case studies →

Good numbers are easy to show once. Here's how you'll see yours every day.

What you'll see

You'll always know if it's working.

You won't get a confusing report full of reach and impressions. You get a simple live view of your leads, your spend and your sales.

Webinar funnel · last 7 daysExample
Spend₹1.4L
CPL₹62↓ 18%
Show-up38%↑ 9 pts
ROAS4.1x↑ 0.6
Registrations
2,260
Showed up
859
Stayed to pitch
474
Bought
77
What if it doesn't work?

It's the right question. Here's our honest answer.

Most coaches who come to us have been burned by an agency before. So here's exactly what you can expect from us.

?Can you guarantee results?

No honest agency can promise you an exact return, and we won't either. What we promise is the full system, new tests every week, and a dashboard that shows you the truth every day.

?How will I know if it's working?

You see the same live dashboard we do. If something is leaking, you'll know which part and what we're changing, usually within the first two to three weeks.

?Am I locked in?

No. There's no long contract. If we don't earn the next month, you're free to walk away.

?Will a junior handle my account?

No. You get direct access to Abhinav from day one, and the same people who plan your campaigns are the ones running them.

Still with us? Here's what your first seven days look like.

How it works

From onboarding to live campaigns in 7 days.

Day 101

Onboarding

We get access to your ad account, pixel and pages, and learn your offer, your buyer and your numbers.

YouShare access and join the kickoff call.
Day 2 to 302

Research and plan

We study your audience and competitors, fix your tracking, and map out the plan.

YouRead the plan and say yes.
Day 4 to 603

Build

Scripts, ads, funnel pages and WhatsApp reminders, all made for your offer.

YouReview everything before it goes live.
Day 704

Go live and scale

Campaigns launch. From here we test every week and put more budget behind what works.

YouWatch the first leads come in on your dashboard.
Why coaches switch

Not another generalist agency.

What you getTypical agencyChai & Creative
Focus✕Every industry✓Coaches, creators, educators only
ScopeAds only✓Ads + creatives + funnel + automation
Proof from their own business✕None✓Shikshantaram, live on Meta every day
ReportingMonthly PDF✓Live dashboard + weekly call
Who you talk toAccount manager✓Direct founder access
Contract6 to 12 month lock-in✓No lock-in
Who we work with

Built for people who teach. And sell what they teach.

We only work with education businesses. That focus is why we know your buyer, your funnel and your numbers so well.

Who we work with

If you sell knowledge, you're in the right place.

Coaches

Life, business, health, career, money and relationship coaches.

Creators

Educators on Instagram and YouTube ready to turn an audience into income.

Course creators

Recorded courses, live cohorts and memberships.

Consultants

Experts who sell 1:1 or group programs at a high ticket.

Education brands

Academies and EdTech teams with their own sales team.

Webinar & workshop

Sell live to a room full of people

  1. 1Ad on Instagram or Facebook
  2. 2Registration page
  3. 3WhatsApp reminders
  4. 4Live webinar or workshop
  5. ₹Sale on the night or in follow-up

Best for courses, cohorts and programs you can sell to a group.

VSL funnel

Let one video do the selling

  1. 1Ad with a strong hook
  2. 2Video sales letter page
  3. 3Application or checkout
  4. 4Follow-up on WhatsApp and email
  5. ₹Sale or booked call

Best for offers you can explain clearly in one video.

Call booking & high ticket

Fill your calendar with serious buyers

  1. 1Ad aimed at qualified buyers
  2. 2Landing page with application
  3. 3Call booked on your calendar
  4. 4Reminders so they show up
  5. ₹Closed on the call

Best for high-ticket coaching and consulting sold on a call.

Is this for you? Take 10 seconds.

Tick everything that's true for you right now.

0 / 4

Let's see where you are

Tick what's true for you. We'll tell you honestly whether we're the right team for you.

No lock-inDirect founder accessLive in 7 daysLive dashboard
Wall of proof

Screenshots, messages and videos. Unedited.

Ads Manager results, client WhatsApp messages and video stories, shared with permission.

Ads Manager screenshot
Real proof needed
Video testimonialClient name · niche
Client WhatsApp message
Real proof needed
Revenue or sales dashboard
Real proof needed
Video testimonialClient name · niche
Webinar show-up report
Real proof needed
See the full wall →
FAQ

Questions coaches ask us first.

What kind of coaches and creators do you work with?

Life, business, health, finance, career and relationship coaches, plus creators, course creators and consultants. If you sell through webinars, workshops, VSL funnels or sales calls for high-ticket programs, we're a fit, whether you're in India, the UK or the UAE.

Why is the strategy call paid?

The ₹999 call is a real audit, not a sales pitch. We look at your ad account, funnel and numbers live and tell you where revenue is leaking. You keep the findings whether or not you work with us.

What's the minimum ad budget?

We recommend ₹1 to 2 lakh a month in ad spend so there's enough data to optimise. On the call we'll tell you the right budget for your offer and goals.

Do you only run ads?

No. We handle ad strategy, creatives and video, funnel pages, webinar registration, WhatsApp/email/SMS show-up automation and live reporting, so nothing falls between vendors.

How fast will I see results?

Most clients see CPL and ad performance improve in the first 2 to 4 weeks. The full system usually comes together by day 60 to 90, with better show-up and webinar conversion.

Book a strategy call

Find out where your funnel is leaking money.

A 30-minute 1:1 audit of your ads, funnel and numbers with our team. ₹999, and you keep every finding.

Book a Strategy Call →

Not ready yet? Start with our free guides on the blog.